Once this was posted we re-shared the post on one of the most famous Karachi food group and this just created the right buzz for us, this post was followed by another follow up post on the flavor.
Welcome to Convex Interactive
How we helped Lush Crush to make falsa pop
one of the trending flavors of summer.
Lush Crush came into being, with the promise to provide desserts that are delicious, fun, healthy and innovative. The original ice pops of Karachi is a brainchild of a mother, Ayesha, who was looking for the perfect grab & go treats for her kids - treats that were fast, delicious and healthy.
She began experimenting in her own home with fresh seasonal fruits, to provide handcrafted treats without preservatives, artificial coloring, flavoring or sweetening. Due to the immense success Lush Crush has opened up 4 outlets across Karachi and offers more than 20 flavors on their ever-changing menu.
The challenge was to get the flavor trending without spending any budget on its marketing. We had to make sure that our posts for the flavor was visually very captivating and reached maximum audience organically even though the current Facebook algorithm doesn’t support this.
The increasing impact of Facebook food groups in our community, and how reviews on these groups could really impact the sales of a brand was noticed. And top two food review groups in Karachi with the maximum audiences were locked to be used for the campaign.