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CASE STUDY

Unilever mobile internet
technology CAMPAIGN

BUSINESS CHALLENGE

To digitally amplify and connect unsilver to its business Partners speedily, while removing time consuming human intervention via Mobile Internet Technology. There were massive delay of communication due to multiple layers involved in the chain.

The Action

Together with Unilever, Convex introduced it's WhatsApp innovation System to fill in the communication gap between Unilever ‘Trade Plans’ and ‘Extended Field Team’.

EXECUTION

The pilot was led by Skincare Category for digitizing ‘Dhamaal Trade Plan’ communication for its traders & UPL Field teams. Having access to the all registered shoppers & local field team contacts.

Convex devised a plan which helped team connect directly, using Mobile Internet Technology. We used SMS to invite shoppers to WhatsApp Groups and retargeted through calls that generate maximum reach.

RESULTs

Skincare team successfully reached 25K shop keepers & it's entire field team within seconds. Sending instructions, new schemes that caters to their queries instantly. Talking to 80% of the entire planned audience connect, became possible right from a device. In result, 60% cost saved by Unilever

25 K+

Shopkeepers Reached

+75%

Engagement

60%

Cost Savings In Result

-20%

DSR Time Reduced

Convex Interactive

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