To digitally amplify and connect UNILEVER to its business partners speedily while removing time-consuming human intervention via Mobile Internet Technology. However, there was a massive delay in communication due to multiple layers involved in the chain.
Together with Unilever, Convex introduced its WhatsApp innovation System to fill the communication gap between Unilever’s ‘Trade Plans’ and ‘Extended Field Team.’
Skincare Category led the pilot for digitizing its ‘Dhamaal Trade Plan’ communication for its traders & UPL Field teams. Convex devised a plan to connect directly via Mobile Internet Technology. We used SMS to invite shoppers to WhatsApp Groups and retargeted through calls.
The skincare team successfully reached 25K shop keepers & its entire field team within seconds. Sending instructions and new schemes for their queries. Talking to 80% of the planned audience became possible. As a result, 60% of the cost was saved by Unilever
Cost Savings In Result
DSR Time Reduced
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