Silk Bank wanted to connect with potential customers and generate leads for its financial services and products by using digital channels.
We optimized the campaign to drive leads for Silkbank Credit Cards.
We ran the lead generation campaign optimized for leads. When clicked, the lead ads open to a contact form where people can share their contact details to receive a call back from the bank. The campaign ran on LOOK ALIKE AUDIENCE and an audience who opened the form but didn’t fill it along with the Remarketing and Core Audiences.
The campaign delivered stellar results. We had a Facebook Lead Lift of 60%. We also delivered 5.19% CTR on the Ads. On Facebook, Leads and audience were our primary influencers.
Uplift in Leads
Higher CTR Compared to Industry Standards
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