Silk Bank wanted to connect with potential customers on digital channels and generate leads for its financial services products by using digital for efficient leads.
We optimized the campaign to drive leads for Silkbank Credit Cards.
We ran the lead generation campaign optimized to Leads, this means when clicked, the lead ads opened to a contact form where people can share their contact details to receive a call back from the bank.
The campaign ran on LOOK ALIKE AUDIENCE and an audience who opened the form but didn’t fill it along with the Remarketing and Core Audiences.
The campaign delivered stellar results, We had an on Facebook Lead Lift of 60%. We also delivered 5.19% of CTR on the Ads which is 161x higher compared to industry benchmarks. On Facebook Leads and audience relevancy was our primary influencers of the campaign.
Uplift in Leads
Higher CTR Compared to Industry Standards
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