WHATSAPP BUSINESS API

CASE STUDY

SIlkbank credit card
CAMPAIGN

BUSINESS CHALLENGE

Silk Bank wanted to connect with potential customers on digital channels and generate leads for its financial services products by using digital for efficient leads.

The Action

We optimized the campaign to drive leads for Silkbank Credit Cards.

EXECUTION

We ran the lead generation campaign optimized to Leads, this means when clicked, the lead ads opened to a contact form where people can share their contact details to receive a call back from the bank.

The campaign ran on LOOK ALIKE AUDIENCE and an audience who opened the form but didn’t fill it along with the Remarketing and Core Audiences.

RESULTs

The campaign delivered stellar results, We had an on Facebook Lead Lift of 60%. We also delivered 5.19% of CTR on the Ads which is 161x higher compared to industry benchmarks. On Facebook Leads and audience relevancy was our primary influencers of the campaign.

+60%

Uplift in Leads

5.19%

CTR Achieved

161X

Higher CTR Compared to Industry Standards

Convex Interactive

Hi there,

Ask us anything, our representative will get back to you

We typically reply within a few minutes

Thanks for contacting us

Your query has been recorded and a representative will get in touch with you soon.

Sorry

Your contact form is not submitted