The challenge of this campaign was to give PSO’s new addition Hi-Octane Euro 5, its place in the market through Brand Awareness.
We ran YouTube ads where the VTR of the creatives and audience relevancy was the primary influencer of the campaign. We optimized the campaign to surpass the industry benchmark of 30% VTR.
The campaign was run with the objective of Brand awareness, keeping in mind that this is a luxury product in the range, so it was targeted to SEC A and B, along with the affinity-based audience and in-market segments.
We also made a custom audience of people who visited the website, and the ad was shown to them as well.
The campaign was a hit! We achieved an uplift of 163% on Landing Page views, our Primary KPI. In addition, we met the industry benchmark of 4-5 ROAS and delivered a 5.5X return-on-ad-spend within 30 days of the campaign.
Uplift in Impressions
The campaign delivered higher VTR compared to the industry benchmark
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