We optimized the campaign to drive Conversions to OPTP Website & Call on Qualified Target Audiences.
The campaign was planned to be executed on A/B Split Testing on calls and the website. However, after 15 days, we used our central traffic budget on the website, and a little on call. Later, we shifted the objective from traffic to conversions.
According to our data, out of all the link clicks, only 4.42% were connected calls, and we assumed that calls that exceeded 60 secs duration were conversions which is 39.34% of the total calls. We achieved 4.17 ROAS within 30 days.
Higher response on Website campaign compared to Call campaign.
ROAS WITHIN 30 DAYS OF THE CAMPAIGN
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