WHATSAPP BUSINESS API

CASE STUDY

OPTP PIZZA
LAUNCH

BUSINESS CHALLENGE

We optimized the campaign to drive Conversions to OPTP Website & Call on Qualified Target Audiences.

STRATEGY & EXECUTION

The campaign was planned to be executed on A/B Split Testing on calls and the website. However, after 15 days, we used our central traffic budget on the website, and a little on call. Later, we shifted the objective from traffic to conversions.

According to our data, out of all the link clicks, only 4.42% were connected calls, and we assumed that calls that exceeded 60 secs duration were conversions which is 39.34% of the total calls. We achieved 4.17 ROAS within 30 days.

RESULTS

Higher response on Website campaign compared to Call campaign.

4.17

ROAS WITHIN 30 DAYS OF THE CAMPAIGN

Our work

Thanks for contacting us

Your query has been recorded and a representative will get in touch with you soon.

Sorry

Your contact form is not submitted