Optimized the campaign to drive Conversions to OPTP Website & Call on Qualified Target Audiences.
The Campaign was planned to be executed on A/B Split Testing for Call and Website. However after 15 days we used our main Traffic Budget on Website and a little on Call, Later then changing the Objective from Traffic to Conversions.
According to our data, out of all the Link Clicks only 4.42% were actually connected call and we assumed that Calls that exceeded 60 secs duration were Conversions which is 39.34% of the Total Calls. 4.17ROAS WITH IN 30 DAYS
Higher response on Website campaign compared to Call campaign.
ROAS WITH IN 30 DAYS OF THE CAMPAIGN
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