WHATSAPP BUSINESS API

CASE STUDY

Lush Crush HANDCRAFTED
TREATS CAMPAIGN

BUSINESS CHALLENGE

Lush crush wanted to drive conversions from Facebook Ads to their website hence increasing their sales and ROAS.

The Action

We optimized the campaign to drive conversions to Lush Crush website on Qualified target audience

EXECUTION

Initially, the campaign was set to run on traffic objective, however, we optimized it on conversions objective and used remarketing audience, engaged audience, and radius based audience. Using a split-testing approach we optimized creatives delivery to a different set of audience, to filter out brands relevant audience and increase the value of purchases on their official website.

Our focus was to utilize the existing Engaged and Remarketing Audience which have qualified over time with the previous campaign data.

RESULTs

The campaign was a hit! We achieved an uplift of 163% on Landing Page views which was our Primary KPI. We met the industry bench-mark of 4-5 ROAS and delivered 5.5X return-on-ad-spend with in 30 days of the campaign.

+163%

Uplift in Traffic

21.3

Achieved ROAS

5.5X

ROAS Within 30 Days Of The Campaign

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