Incentivize customers based on the brand image that LU biscuits have built over the years, intending to create brand recall
Scratch and Win helps to create brand recall, and the customers are likely to associate it with fun
We created solutions and opportunities for the brand to reach its target audience using the right platform for the user to maximize the results.
The consumer gives a Missed call on a number provided on the pack and receives a call back from the same number. After receiving the call, the consumer listens to the IVR and enters a 5- digit code. After entering a 5-digit code, the consumer gets a pre-defined Validity or Invalidity SMS.
The campaign turned out to be a massive success as we received an enormous response from all over Pakistan, with entries being in millions.
Initially, the campaign was planned for two months; however, it was extended for 15 days more, considering the response rate.
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