The brand wanted to reach as wide and relevant an audience as possible in Pakistan to increase awareness of its products
We optimized the campaign to increase BRAND RECALL and to drive VIDEO VIEWS.
To reach the goal, Ensure made one teaser video and seven episodes. We optimized the campaign to increase Brand Recall and drive video views on episodes.
The campaign was split into two phases. In the first phase, we showed the Teaser Video to the core audience of Ensure Brand Awareness objective. We promoted the seven episodes to users who watched the teaser for more than 50% of its duration in the second phase.
The campaign was successful, and we achieved a VTR of 45.70% on the episodes. This gave us an uplift of almost 97%. We also met the Industry benchmark of 30% VTR. VTR of the episodes and Audience relevancy were the primary influencers.
Uplift in Views
Higher VTR Compared to Industry Standards
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