The brand wanted to reach as wide and relevant an audience as possible in Pakistan to grow awareness of its products
We optimized the campaign to increase BRAND RECALL and to drive VIDEO VIEWS.
To reach the goal, Ensure made 1 teaser video and 7 episodes. We optimized the campaign to increase Brand Recall and to drive video views on episodes.
The campaign was split into two phases, In the first phase, we showed the Teaser Video to the core audience of Ensure on Brand Awareness objective. In the second phase, we promoted the 7 episodes to only those users who watched the teaser for more than 50% of its duration making it a custom audience for it.
The campaign was a success, we achieved a VTR of 45.70% on the episodes, which gave us an uplift of almost 97%. We also met the Industry benchmark of 30% VTR. VTR of the episodes and Audience relevancy was the primary influencers in this campaign.
Uplift in Views
Higher VTR Compared to Industry Standards
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