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CASE STUDY

COCOMO SNAP-N-WIN
CAMPAIGN

BUSINESS CHALLENGE

Cocomo Consumers need to get incentivized and try a better product, delivering on the brand promise of “DOUBLE CHOCOLATE” to rebuild the lost trust they have in the brand.

INSIGHT

Cocomo doodles carry a strong association with the brand and research shows strong recall for the doodles which our consumers associate with “FUN”.

STrategy

Creating a solution and opportunities for the brand to reach their target audience using the right and most engaging and Free platform for the User to maximize the results.

PROPOSED SOLUTION And EXECUTION

Missed Call Advertisement and WhatsApp Business Solution Call Center.

Consumer gives a Missed call on a number on the pack and received a Bounce Back SMS from 8797 with a link to Cocomo WhatsApp Number. Where a predefined message asks user to provide the code & city to be a lucky winner.

RESULTs

The campaign gained' immense popularity on the among the audience, not only kids but adults were engaged in this campaign with the highest entries received from all over Pakistan on the most engaging platform “WhatsApp”.

Initial the campaign was planned for two months and then it was exceed one more month on the basis of entries.

4.5M+

WhatsApp entries received

2.9M+

Replies sent on WhatsApp

4.8M+

Missed calls received

Convex Interactive

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