The objective of this campaign was to boost Coca-Cola's top-line sales revenue. It primarily focused on engaging audiences falling within SEC: C, D, and E, encouraging their participation for a chance to win exciting prizes. The highlighted products, including Coca-Cola, Sprite, and Fanta, were available at all stores in Pakistan, except for modern trade outlets.
We used a missed call solution to gather entry codes from our bottles.
Outbound calls collected user information, while our AI unified regional languages onto a single dashboard, streamlining a successful campaign.
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