To integrate Brite with the PSL (Pakistan Super League) craze and reach beyond the target market since the main component of the campaign was to build brand awareness amongst both females and males.
Whenever there is a cricket match, friends and family usually eat and drink together in front of the TV. We wanted to incorporate this concept with the ongoing Pakistan Super League to create our “Brite Ki Daaghon Ko Maar” campaign.
We wanted to link ‘food’ and ‘watching cricket together’ to unforeseen stains, as during an excited match, it's hard not to spill.
We made four videos, each representing one team along with its famous food spilling over. These videos were published on Facebook and YouTube. Along we ran a competition in which we asked our audience to share the best moment of the match with #SixesNotStains to get a chance to win prizes.
The campaign gained immense popularity on the famous Facebook group "Khalid Alvi Marketing Next“. Our Quetta team video received the highest engagement, including 3.8K+ reactions, 207+ comments and 240+ shares.
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